Isabel Richter

Isabel Richter

Isabel is a post-doctoral research fellow in environmental psychology at the University of Plymouth. Her main passion and research interest is marine conservation from a human behaviour perspective. Her research topics cover fisheries, plastic pollution, tourism, marine spatial planning and sustainable food consumption. One overarching theme of her research is the question “Why do we do so little, if we know so much?”. Using theories from psychology and behaviour change research, Isabel tries to understand human behaviour and even more how to make it more sustainable.


Psychological dimensions of plastic pollution

Plastic pollution is an environmental problem with purely anthropogenic origin.

Due to material loss across the life cycle, poor recycling systems and careless use of packaging, cutlery and plastic bags, no spot on the planet yet remains untouched of plastic pollution in some way.

In this talk, the psychological and behavioural processes leading to plastic pollution as well as the barriers impeding the reduction of plastic use will be discussed. The main focus well be set on easy and powerful solutions, motivation for change and human behaviour as the cause of plastic pollution but also as the solution.

Environment full timetable


A Psychological Approach to Veganism

Human behaviour is complex and understanding it is almost impossible. We all are pushed and pulled into various directions every day by our own interests, by emotions and needs, but also by peer pressure, situational factors and the media. This talk will take a look on human decision making in regards to veganism. Which psychological barriers keep people from becoming vegan? Which psychological drivers help people to become (and stay) vegan? And how can we be more effective in communicating our message?

Vegan Activists Hub full timetable