2021 is upon us, and Veganuary is breaking records already

5th January 2021

Happy New Year!


2020 has been put to rest, and what a year it turned out to be. As the world sets it’s sights (and it’s hopes) on 2021, we at VegfestUK give thanks and show our support to Veganuary, who – not to be perturbed by recent events – have again broken their own record for sign ups this year.


“As Veganuary 2021 gets underway, this year’s cohort is already the biggest since the pledge began in 2014. More than 440,000 people have already signed-up for the 31-day vegan challenge – surpassing 2020’s total of 400,000 – and sign-ups are continuing at a rate of 1 person every three seconds!” – Veganuary

Try Veganuary!


Every year since 2014 when Veganuary began, we consistently witness all sorts of celebrities, organisations, charities and brands take part in a multitude of different ways to show their support for the charity and it’s January ‘challenge’. 2021 has so far been no different.


Last year big chains like Pizza Hut, Subway and Deliveroo had only glowing reviews having taken part in Veganuary 2020 – and we all remember the Greggs vegan sausage roll. But companies ‘taking part’ doesn’t just constitute creating vegan products for the month of January, many organisations have been providing support and encouraging their staff to try Veganuary through the ‘Workplace Challenge’ – such as Booking.com and PwC Ltd last year.


More information on the Workplace Challenge


This year has seen vegan menu expansions across the board, with lots more high street restaurants, supermarkets and food brands once more getting in on the action. Frankie & Bennys, Domino’s, Pret a Manger, Krispy Kreme, all the UK supermarkets, Papa John’s, Subway, Hellmanns, practically anywhere you look this month there will be vegan alternatives available.


“2021 is the year for positive change and Veganuary is urging everyone to embrace this unique opportunity to reshape the future and sign-up to try vegan this month. Their message is echoed by Jane Goodall, Ricky Gervais, Paul McCartney, John Bishop, Sara Pascoe, Chris Packham, Chrissie Hynde and over 100 additional international superstars, politicians, NGOs and businesses who signed a joint letter published last week calling on everyone to help fight climate chaos and prevent future pandemics by changing their diet.” – Veganuary


Full text of the letter and the list of signatories can be viewed here.



For us who have been vegan for a while, it’s obviously both gratifying and exciting to see new products hitting the supermarket shelves. It’s also reassuring to see so much buzz and enthusiasm out there from hundreds of thousands of people trying Veganuary every year. But for us, we’re in a unique position to share with people new to veganism and plant-based diets not just what is out there today, but also what has been out there for decades. Given how financially troubling 2020 has been, with many brands struggling to survive (or not surviving) this ongoing situation we find ourselves in, let’s spend this Veganuary sharing our favourite independent brands that have been there for a while, making vegan ice cream when it was new, vegan chocolate, cakes, clothing and accessories, perfume, and everything else that has been available for years.


Pizza chains are taking part, but let’s remember One Planet Pizza. Galaxy chocolate have taken part since 2020, but what about Moo Free?


Check out the brands who have been a part of VegfestUK Online events here:


Summerfest Online 2020 exhibitors

November Online 2020 exhibitors

December Online 2020 exhibitors

January Online 2021 – exhibitors so far


So many people see veganism as a sacrifice, and we’re in a position to share with people the ever-growing realisation that it’s not a sacrifice in any way whatsoever.


VegfestUK will be there throughout this month as proud supporters of Veganuary, and we’ll be there at the finishing line with our next free online event on the 30th & 31st January on Facebook, Twitter, Instagram & YouTube (@VegfestUK) – VegfestUK Online January 2021. Be sure to give us a follow to keep up to date with the latest news as we announce it this month!


VegfestUK Online January 2021 Facebook event page


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So happy new year from us here at VegfestUK, and if you’re trying Veganuary in 2021 – good on you! We really hope that we can contribute to the wealth of resources out there so that new starters can get the most out of Veganuary this year and beyond. And for anyone who knows anyone who might be taking part in Veganuary, or if you frequent a Facebook group with Veganuary participants asking questions – be kind and supportive, remember what it was like when you were in their shoes and consider sending them some older or smaller brands too!