Campaign Spotlight - Animal Think Tank

How do we win Animal Freedom? This is the question that drives Animal Think Tank. Join this talk to learn how we’re working with the movement to craft a strategy to victory, change society’s deep beliefs through new messaging, and build unity amongst the many groups and individuals working towards Animal Freedom.

Working Together: Successful Movement Ecosystems

History shows that movements win when we work together. How can we build bridges between welfarists and abolitionists; radicals and reformers; nonprofits and grassroots; vegans and activists; or businesses and campaigners? This interactive session explores how to build a thriving, united movement.

Language Matters - Framing Veganism

A look at language in vegan outreach and animal rights advocacy with  some evidence based conclusions and suggestions about this hotly debated topic

Takeaways

”Language shapes how people perceive an issue. By harnessing the power of language, we can reshape humans’ relationships with fellow animals, create more impactful campaigns, and become more effective advocates.”

Calls to Action

1. Download Animal Think Tank’s Narrative Architecture for Animal Freedom, which includes a one-page infographic and full messaging guide (https://animalthintank.zapier.app/narrative-architecture)

2. Register for Animal Think Tank’s next webinar on why some animal freedom messaging doesn’t work, and how we can communicate more effectively as animal advocates (https://us02web.zoom.us/meeting/register/tZ0sd-CoqTMrHddMlSdPVUI9wOcSTq_QOi9H#/registration)

3. Join a We The Free team near you and connect with a diverse community: (https://www.activism.wtf/getinvolved#team)

4. Join We The Free’s monthly, live Effective Advocacy Workshops for Inspiring Behaviour Change in Others (https://www.activism.wtf/training)

5. Subscribe to The Animal Rights Show on YouTube, co-hosted by Wendy McGovern (https://www.youtube.com/playlist?list=PLwKCH_ItjqELgL3NE35hj70YazgZBHfZB)

Further Resources

1. Sign up to Animal Think Tank’s Narrative Newsletter (https://animalthinktank.us14.list-manage.com/subscribe?u=2c01c53dfef4ab376ea48aad8&id=7a1f084cbe)

2. Read about why Animal Think Tank thinks Narrative Change is so important (https://animalthinktank.org.uk/narrative/)

3. Read Animal Think Tank’s Narrative Research reports (https://animalthinktank.org.uk/narrative/narrative-research/)

4. Sign up to We The Free’s newsletter (https://www.activism.wtf/getinvolved#newsletter)

5. Read the book Animal Equality: Language and Liberation by Joan Dunayer (https://www.waterstones.com/book/animal-equality/joan-dunayer/carol-j-adams/9780970647559)