James Pearce

James Pearce

Campaigner, Viva!

James began his journey in the animal rights movement in 2019, focusing on street outreach – a skill that remains central to his work as a full-time campaigner at Viva!. He has conducted training sessions with various organisations and shares effective communication strategies, both physical and verbal, that lead to impactful conversations across diverse demographics. At Viva!, James currently leads the Are You an Animal Lover? campaign, which consists of running outreach events nationwide. He believes that clear, compelling communication is crucial for the animal rights movement if we are to gain broader acceptance and be taken seriously by our wider society.

 

Sunday
3pm

Vegan Street Outreach

The panel features grassroots vegan street activists discussing outreach, training, effectiveness,

social aspects and how to get involved

 

Takeaways

”Effective street outreach involves aligning our values with communication, embracing vulnerability, and utilizing empathy and storytelling to create constructive and engaging connections, while respecting the seriousness of animal exploitation.”

 

Calls to Action

1) Join the newsletter to stay connected and keep up to date with projects, past present and future: www.activism.wtf/getinvolved#newsletter

2) Join a team near you and connect with a diverse community: www.activism.wtf/getinvolved#team

3) Brave it and try yourself in the role of a leader: www.activism.wtf/roles/eventorganizer

4) Join our monthly, live Effective Advocacy Workshops – Inspiring Behaviour Change in Others – www.activism.wtf/training

5) Track your impact by measuring your inspiration rate using WTF MyStats:
www.activism.wtf/getinvolved#mystats

Get involved in outreach with Viva!: https://viva.org.uk/viva-volunteer-community/outreach-hosts-and-supporters/
For outreach training events on zoom, contact: [email protected]

 

Further Resources

1) Three movies you will never forget (We The Free resources website that is fully customisable to suit your campaign using MyStats – shared with the public during events) www.3movies.wtf


2) Revolutionising our advocacy and invite the public to take part in 3 Minute Movie Challenge online at www.3minutes.wtf

Viva outreach guide: https://cdn.viva.org.uk/wp-content/uploads/2023/09/Viva-Outreach-guide.pdf

Learn about Viva campaigns: https://viva.org.uk/campaigns/

 

Panels and Presentations full timetable