A passionate vegan for the planet, animals and health, Jasmine joined Viva! in 2022 as their environment campaigner and is heading up their environment campaigns, raising awareness of the impacts eating meat and dairy are having on our planet. Before joining Viva!, Jasmine worked in communications and project work for environmental non-profit organisations with a focus on sustainable food systems, carbon footprints and community engagement.

Alongside her professional experience, Jasmine has a broad knowledge of environmental and sustainability issues, gained from both her undergraduate degree in Environmental Science and her master’s degree in Environment, Culture and Society.