Jo joined Viva! in 2022, having worked as a mental health nurse for over 20 years. She started as a volunteer, setting up and then co-hosting an outreach stall in the center of Bristol. Now an outreach manager, Jo focuses on the recruitment, training and development of outreach teams from as far north as Edinburgh and as far south as Brighton. Jo is passionate about educating the public about the realities of factory farming and helping people to make kinder choices and transition to a vegan way of living. She is also keen to support volunteers so they can engage in sustainable activism and avoid burn-out.