Kate Fowler is Director of Communications and Campaigns at Generation Vegan. She has worked for animal rights for 30 years, including through high-profile global campaigns, political lobbying, behaviour-change initiatives, grant-giving, book-writing, celebrity liaison, humane education, undercover investigations, and media and PR. A freelancer for the last 10 years, she has worked with almost every UK animal protection group and developed a keen sense of efficacy and strategy from this broad-reaching approach to activism and advocacy.