From Investigation to Impact: Inside a Viva! Campaign

From Investigation to Impact: Inside a Viva! Campaign – Katie Robinson – Viva!

From hidden cameras to a nationwide campaign seen by millions, how do we turn an undercover investigation that exposes the truth into direct action?

In this talk, Viva! takes you behind real campaigns, from secret investigations and hard evidence to bold outreach, media moments and nationwide action. You’ll discover how animal cruelty is brought into the public eye and how campaigns are designed to challenge powerful industries and shift public behaviour.

Most importantly, you’ll learn how essential you are to this process and how you can get involved, take action, and become part of the movement that’s creating real change for animals.