Klaus Mitchell

Klaus Mitchell


Klaus Mitchell has always had a passion for health and nutrition, initially coming top of his year for Human Biosciences BSc from the University of Exeter, and then doing a masters in The Genetics of Human Disease MSc on a full scholarship at University College London.

Upon graduating in 2015, Klaus launched Plant Based News to raise awareness around the health and environmental benefits of a plant-based diet, which now boasts over 3.1 million followers on social media. In 2021, Plant Based News raised over £1 million via investment platform SeedRS as a way of scaling up and expanding its reach.

Klaus has been an author of an article published in the journal of Public Health Nutrition, which explored the effect of diet on various health markers; was script editor on groundbreaking Netflix documentary Seaspiracy; and is a public speaker – including at Meta and COP27 – focusing on the environmental impact of our food system.


Role of media on reporting on animal agriculture

Join us for a compelling panel discussion on the role of media in reporting on animal agriculture and its impact on planetary boundaries, public health, and animal protection. Explore how the media can shape public perception, influence policies, and drive a plant-based food-system change.

Hear from journalists, experts, and campaigners as they discuss the challenges and opportunities in reporting on the multifaceted issues surrounding animal agriculture, such as the climate emergency, antibiotic resistance, pandemics, food security, and ethical considerations. Delve into the importance of accurate, balanced, and comprehensive journalism in raising awareness and fostering informed discussions about a transition to a plant-based food system.

Examine the role of different media channels, including print, digital, and social media, in amplifying the message and promoting alternative, sustainable food systems. Learn how to discern reliable information from misinformation, and engage in a dialogue on the responsibility of journalists, influencers, and consumers in shaping the future of animal agriculture.

Plant Based Treaty (Saturday) full timetable


Where Are The Vegan Environmentalists?

Where Are The Vegan Environmentalists? The talk explores the most common environmental solutions we hear, explaining why food system change is so often left out of the equation despite holding the most promise.

Plant Powered For The Planet full timetable