Louisa is the Insight & Commercial Policy Officer for The Vegan Society, researching information on the latest trends, consumer insights and market data on veganism. Founded in 1944, The Vegan Society are here to help people go vegan and stay vegan. What do we want? Simple: a world where humans do not exploit non-human animals. A world where animals are free to exist in their own right. We promote a lifestyle that excludes, as far as possible and practical, all forms of exploitation of – and cruelty to – animals for the purposes of food, clothing or anything else. We also want a just world for humans. A world where resources are utilised in a sustainable way to ensure all current and future generations are provided for ie. a world where everyone has enough to eat. At the heart of the sustainability and food justice agenda is plant-based food production and consumption: veganism.