The For Charlie campaign and the power of collaboration

Join us for an impromptu chat about the For Charlie campaign that launched on Thursday and has been creating a buzz in the media. The campaign centres on an Open Letter to the RSPCA asking them to drop their farm and slaughterhouse Assured scheme and promote a kinder, more sustainable, plant-based future. The letter has been signed by 60 pro-animal organisations alongside many other individuals. An accompanying short film by BAFTA-winning director Alex Lockwood centres the story of Charlie, a piglet rescued by undercover investigators now living in sanctuary.

The film also features the powerful testimony of Jane Tredgett, a former RSPCA board Vice Chair, and Alice Brough, a former pig industry vet. The campaign was catalysed by the incredible investigation by Animal Rising into 45 RSPCA Assured farms finding systemic and heartbreaking suffering.

We’ll be talking about the purpose of the campaign, the reason for the two demands, the thinking behind its messaging and how it’s acting as a vehicle for collaboration in the movement which can help build our power as a movement going forward

Creating a Narrative Strategy for Campaigns

Have a campaign that you’re thinking about or already working on? Want to collaborate on ideas about how a narrative strategy can make it even more effective? Or do you just want to learn more about narrative strategy? Then come along to this interactive workshop, where we’ll learn how other successful campaigns were fuelled by a winning narrative strategy, and think through how we can apply this strategy to our own advocacy.

Language Matters - Framing Veganism

A look at language in vegan outreach and animal rights advocacy with  some evidence based conclusions and suggestions about this hotly debated topic

Takeaways

”Language shapes how people perceive an issue. By harnessing the power of language, we can reshape humans’ relationships with fellow animals, create more impactful campaigns, and become more effective advocates.”

Calls to Action

1. Download Animal Think Tank’s Narrative Architecture for Animal Freedom, which includes a one-page infographic and full messaging guide (https://animalthintank.zapier.app/narrative-architecture)

2. Register for Animal Think Tank’s next webinar on why some animal freedom messaging doesn’t work, and how we can communicate more effectively as animal advocates (https://us02web.zoom.us/meeting/register/tZ0sd-CoqTMrHddMlSdPVUI9wOcSTq_QOi9H#/registration)

3. Join a We The Free team near you and connect with a diverse community: (https://www.activism.wtf/getinvolved#team)

4. Join We The Free’s monthly, live Effective Advocacy Workshops for Inspiring Behaviour Change in Others (https://www.activism.wtf/training)

5. Subscribe to The Animal Rights Show on YouTube, co-hosted by Wendy McGovern (https://www.youtube.com/playlist?list=PLwKCH_ItjqELgL3NE35hj70YazgZBHfZB)

Further Resources

1. Sign up to Animal Think Tank’s Narrative Newsletter (https://animalthinktank.us14.list-manage.com/subscribe?u=2c01c53dfef4ab376ea48aad8&id=7a1f084cbe)

2. Read about why Animal Think Tank thinks Narrative Change is so important (https://animalthinktank.org.uk/narrative/)

3. Read Animal Think Tank’s Narrative Research reports (https://animalthinktank.org.uk/narrative/narrative-research/)

4. Sign up to We The Free’s newsletter (https://www.activism.wtf/getinvolved#newsletter)

5. Read the book Animal Equality: Language and Liberation by Joan Dunayer (https://www.waterstones.com/book/animal-equality/joan-dunayer/carol-j-adams/9780970647559)