A New Narrative Framework for Animal Freedom

Do your communications have the power to shape attitudes towards animal freedom? Are you using the best messaging strategies to touch hearts and minds?

In this session, Animal Think Tank will explore what narratives strategies made other freedom movements successful, and we’ll present a new narrative framework backed by public research and data-driven insight. From social progress to morality, and thoughtful dialogues around animals’ abilities, you’ll understand how these themes can ignite empathy, reshape our interactions with other animals and change the narrative landscape for good.