Sam has been vegan for 26 years (and vegetarian for 36 years) and a member of The Vegan Society for nearly as long. She has spent over 25 years working in marketing and communications, mostly in the not-for-profit sector. The Communications Team at The Vegan Society includes all aspects of communications including outreach and managing the society’s Vegan Pledge scheme and its more modern offspring VeGuide, the society’s 30-day go vegan app.
Sam has also found time to complete a PhD in Christianity and vegetarianism at the University of Birmingham and as Researcher in Residence at The Vegan Society she researched the society’s history for its 70th anniversary in 2014. She is an Associate Fellow of the Oxford Centre for Animal Ethics.