Sasha Jolliffe Yasawi

Sasha Jolliffe Yasawi

We The Free

Born in Kazakhstan and later relocating to the UK after a period of international travel while working for a prestigious 5-star hotel chain, I bring a unique blend of experiences to the vegan movement. With a degree in Psychology, Arts, and Politics, I’ve cultivated a skill set that includes diplomacy, creativity, and a deep understanding of human psychodynamics and interaction. In my roles as an Advocacy Ambassador and Director at We The Fee and as the UK Liaison for Our Planet Theirs Too, I’m passionate about fostering growth and professionalism within the movement, emphasizing unity and alliances through partnerships and collaborations. I also take great pride in our work with the National Animal Rights Day (NARD), where we’re gearing up for the 14th memorial event scheduled for the first Sunday of June 2024 in nearly 200 cities across over 60 countries.


Movement Unity - National Groups Activists Panel 

Panel Host – Tim Barford

Natalie Braine representing Animal Think Tank. Nathan McGovern representing Plant Based Universities. Sasha Jolliffe Yasawi representing We The Free. Fiona Pereira representing Animal Aid. 

How can we better communicate, collaborate and coordinate with each other?

Q1. How are we already collaborating?

Q2. How can we increase this and do more?

Q3. What concerns do we have that we should address as a Movement? 




Comedy, Music, Talks & Panels full timetable


Unifying the Vegan Movement: Collaborative Strategies for Collective Impact

Join us for an engaging panel discussion on fostering unity within the vegan movement. Discover how diverse organizations can leverage their unique skills and strengths through partnerships, alliances, and collaborations to work together towards a shared vision of a more compassionate world.


Panel Includes


Issy Acosta – Viva!

Dan Kidby – Animal Rising

Tod Bradbury – Animal Aid

Sash Joliffe – We The Free

Ayrton Cooper – Animal Justice Project


Hosted by Tim Barford – VegfestUK

Together As One Stage full timetable