Sone Palda is a talent agent and radio director from London. 

Sone runs his own talent agency Westside Talent which represents a number of TV and Radio broadcasters and is also the co-founder of West London community station Westside Radio 89.6FM. 

Sone started off in media as a music producer in the 90s, producing a number of songs in reggae/dub, UK garage and ambient/electronic. In the late 90’s and early 2000s. he also produced music for brand campaigns which included clients such as Sky, Nickelodeon, the BBC and Ford. Progressing on to creating imaging and music for shows on BBC Radio. 

In 2000, Sone co-founded West London based radio station Westside Radio. In 2007, the station gained a community radio license and has been broadcasting ever since to the West London area.  Throughout the life span of Westside, the station discovered and developed a number of presenters that have gone on to become presenters on commercial and BBC Radio. This lead on to Sone co-founding his own talent agency – Westside Talent which manages radio and TV presenters with an emphasis on working with new talent; helping them to develop and also finding them opportunities in media. 

Sone’s journey to a plant-based lifestyle began in 2016, when he made a number of lifestyle changes such as starting to take Yoga and Pilates lessons. This lead on to him exploring a plant based diet and gradually over the course of a few years he made the transition into becoming fully plant based and making a number of other ethical lifestyle choices.