‘How To Have a Successful Vegan Business’ by David Pannell
You might already have a vegan business, or you might be thinking about starting one. In this video, recorded as part of VegfestUK’s Summerfest Online, David from Vegan Business Tribe talks about:
Why you should have a vegan business.
How a vegan business means you are aligning your career with your passion and your ethics.
The size of the plant-based marketplace.
Why, even if you are vegan, you are not your customer.
The different types of plant-based customers, and how what they buy changes along their vegan journey.
Smashing your stereotypes of who customers are for vegan products.
Why having a vegan product is no longer a unique selling point.
Examples of vegan businesses who have created a real point of difference through:
– Solving problems that others could not.
– Launching a movement, not just a business.
– Giving vegans something they thought they couldn’t get.
– Creating a vegan experience you can’t get elsewhere.
– By being truly remarkable.
– Finding an un-yet serviced niche.
How the big brands are getting vegan wrong and how you can beat them with your understanding and your ethics.
How you can give vegan customers certainty that your product is actually vegan.
How you can get mentorship and help through Vegan Business Tribe.