From Investigation to Impact: Inside a Viva! Campaign

From Investigation to Impact: Inside a Viva! Campaign – Katie Robinson – Viva!

From hidden cameras to a nationwide campaign seen by millions, how do we turn an undercover investigation that exposes the truth into direct action?

In this talk, Viva! takes you behind real campaigns, from secret investigations and hard evidence to bold outreach, media moments and nationwide action. You’ll discover how animal cruelty is brought into the public eye and how campaigns are designed to challenge powerful industries and shift public behaviour.

Most importantly, you’ll learn how essential you are to this process and how you can get involved, take action, and become part of the movement that’s creating real change for animals.

Cracking the Egg Industry

Jazz is a campaigner with Viva! whose undercover investigations have exposed the realities of animal agriculture, including conditions inside pig and egg-laying hen facilities. He played a key role in shaping Viva!’s Break Free, pig, and egg campaigns, translating raw investigation findings into powerful public advocacy.
Beyond UK campaigns, Jazz serves as a project executive on Viva! Uganda’s Gorilla Defenders initiative, working to protect endangered mountain gorillas in the wild.
Jazz is an experienced speaker who challenges, energises, and inspires his audience.

Birthday Cake Celebrations

Join us as we gather to celebrate in style with quality vegan cake to mark the occasion of the The Vegan Society reaching 80, Viva! reaching 30, Vegan Runners UK reaching 20,Animal Justice Project reaching 10 and Veganuary reaching 10.