Moving Beyond the Welfare Paradigm

This panel takes a look at how we can move beyond the current welfare paradigm, established for over 200 years in the UK, and see fundamental rights for animals established, in the quest for ultimate animal liberation, whilst avoiding splits and unhealthy disagreements between different sections of the animal protection movement. Framing welfare reforms as Inside/Outside campaign strategy, alongside simple rights and fundamentals rights, the panel explores in some detail how our movement can achieve this vital shift for animals beyond the current welfare paradigm

Language Matters - Framing Veganism

A look at language in vegan outreach and animal rights advocacy with  some evidence based conclusions and suggestions about this hotly debated topic

Takeaways

”Language shapes how people perceive an issue. By harnessing the power of language, we can reshape humans’ relationships with fellow animals, create more impactful campaigns, and become more effective advocates.”

Calls to Action

1. Download Animal Think Tank’s Narrative Architecture for Animal Freedom, which includes a one-page infographic and full messaging guide (https://animalthintank.zapier.app/narrative-architecture)

2. Register for Animal Think Tank’s next webinar on why some animal freedom messaging doesn’t work, and how we can communicate more effectively as animal advocates (https://us02web.zoom.us/meeting/register/tZ0sd-CoqTMrHddMlSdPVUI9wOcSTq_QOi9H#/registration)

3. Join a We The Free team near you and connect with a diverse community: (https://www.activism.wtf/getinvolved#team)

4. Join We The Free’s monthly, live Effective Advocacy Workshops for Inspiring Behaviour Change in Others (https://www.activism.wtf/training)

5. Subscribe to The Animal Rights Show on YouTube, co-hosted by Wendy McGovern (https://www.youtube.com/playlist?list=PLwKCH_ItjqELgL3NE35hj70YazgZBHfZB)

Further Resources

1. Sign up to Animal Think Tank’s Narrative Newsletter (https://animalthinktank.us14.list-manage.com/subscribe?u=2c01c53dfef4ab376ea48aad8&id=7a1f084cbe)

2. Read about why Animal Think Tank thinks Narrative Change is so important (https://animalthinktank.org.uk/narrative/)

3. Read Animal Think Tank’s Narrative Research reports (https://animalthinktank.org.uk/narrative/narrative-research/)

4. Sign up to We The Free’s newsletter (https://www.activism.wtf/getinvolved#newsletter)

5. Read the book Animal Equality: Language and Liberation by Joan Dunayer (https://www.waterstones.com/book/animal-equality/joan-dunayer/carol-j-adams/9780970647559)